8.24.2006

MMS Marketing

A new funda of marketing has been opted by different companies like Coca-Cola, Cadbury, Adidas and other to reach customers more personally. This funda is MMS audio-visual ad clips on customer's cellophane containing product features and knowledge. It all started with SMS as a tool of marketing. But now MMS as marketing tool is ready to blast the marketing field. Creative agencies and marketers have started thinking of ad campaigns for mobile audiences in format like MMS or TV streaming. It gets a minuscule fraction of the advertisement budget but this method will give a personal touch to the customer which can be very profitable for the companies in the future to build long term relationships.
India is a large country with wide base of mobile users already having 100 million mobile subscribers. This strategy can prove wonders for the company to grow their base and to full fill their pockets by growing their approach and market base by MMS technique.

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1 Comments:

Anonymous Anonymous said...

we need more information

Thursday, August 24, 2006 1:06:00 PM  

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