The new platform for the online advertisers to attract good targeted customers is Social Networking Sites. Content specific advertisements have become popular on networking site like Orkut, MSN Live Spaces, Blogger, Fropper, Facebook, TechTribe, LinkedIn, Ryze, Flickr, etc, which are a compelling buy for advertisers seeking targeted traffic.
Maximum number of internet users use some form of online social media, be it personal, career, business networking or matrimonial sites, discussion rooms, virtual activity platforms, instant messenger, podcasts, RSS feeds and blogs. The mix of social media sites being a hot favorite among online community presents a perfect milieu of online advertisers.
Members of communities spend hours looking up friend’s profiles and following paths of interconnected relationships. These long visits and high page views directly correlate to ad revenue for these sites.
The total marketing spend on social media is forecasted to grow at a compound annual rate of 106.1 percent from 2005 to 2010, reaching $757 million in 2010, according to report from PQ Media. Some social networking communities focus on vertical markets with a narrowly defined audience such as business relationship sites like LinkedIn and TechTribe. Their ad revenue exceeded $20 million in 2006.
Blog advertising worldwide totaled $ 25 million in 2006, which includes blogs, podcasts and RSS advertising.
Where brand initiatives are a focus, agencies and advertisers are increasingly using social media networks to extend reach to their target audiences. In short, content specific networks are riding a wave of popularity and newer networks seem to be springing up everyday, which gives a great potential for advertiser to advertise their aim there.
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