So now let us start working on making a strategy for listing products:
Now the second step will be to do a deep research on the competition that these short-listed products will be facing on these cpc or ppc shopping comparison search engines or portals. If there are lots of same products as you are having on these portals then re-short-list your already short-listed products and just take the unique product that are not available on these portals or are unique or are one level up from the competitors.
(2) Start listing products with minimum bid for the category and once listings are live check their positions to increase your bid to get a better ranking if needed. Why i am saying so **My Experience** is because sometimes people bid very high to get on the top and that much high bid is not needed to get the top rank, you can get the top rank by monitoring your listings and keeping a track on their positioning as and when you increase the bid price. Suppose if your are paying 50 cent per click and you are ranked 10th for a keyword say ""Coffee Table"" now you increase your bid amount to 60 cent and you are at the same position so next you again increased your bid to 90 cent and you came at the top so you know that 60 cent is 10th position and 90 cent is 1st position but you are not aware what the 2nd positioning guy is paying, he might be getting second position just buy paying 75 cent. So you should list products with minimum bid and then gradually increase your bid based on your research and monitoring your listings. Secondly do not always try to be on the first page or the top because if you are at top no doubt you will get lot of traffic but at the same time your will get lot of fake or spam click ( the persons who are just visiting these ppc portals for researching competiton or who are not serious buyers). So wait and watch put few of your listing on top position and few on second or third page and then monitor them to decide what position suits your product to make maximum sale.
Till now you have done your homework for these ppc portals so your fourth step in developing a strategy for listing products on shopping comparison search engines is to do some work and planning for your website too where the visitor from these portals will land after clicking the link on these ppc portals . So once your description and title for these cpc or ppc portals is ready then arrange landing page of your website according to strategy that you have made for these portals. Suppose if you are targeting few keywords on these ppc portals, then be ready with the products that represents the same keywords on the landing page and display maximum products of the same keywords on that page so that the visitor can feel that he is on the right place.
To sum up simply work and follow these four step in making a product listing strategy.
**Internet Marketing Tip** Before lisiting products on ppc shopping search engine or developing any marketing plans always think from the visitor's or customer's point of view , he should feel after landing our your site that he had got what he was looking for. If you can prepare your website presentation to that level then you will make good sales and will take your online business to a next level.
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